'Effective segmentation' presentation slideshows

WHAT IS MARKETING?

Marketing is a relationship based value exchange and covers a wide range of analysis and tactics. Often marketing is confused with advertising or sales (bundled up as one of the same), but ultimately, sales and advertising are tactics of Marketing. This slide deck is a comprehensive walk through of marketing.

474 views • 37 slides

Chapter 9

Chapter 9. Identifying Market Segments and Targets. Learning Objectives. In what ways can a company divide the consumer market into segments? How should business markets be segmented? How should a company choose the most attractive target markets?

257 views • 25 slides

Wel -Come

Wel -Come. Presented By Mr. A. J. Veer M.Com., SET. Yashwantrao Mahavidyalaya, Tuljapur. Market Segmentation B.Com 2 nd Year. Sub: Marketing Management. What are Markets?. Market: people or institutions with sufficient purchasing power, authority, and willingness to buy.

215 views • 20 slides

233 views • 12 slides