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SMS marketing v/s email marketing -What is the best method for marketing for your business

In this modern era, India has become one of the world’s fastest emergent economies in Smartphone market. The number of Smartphone users was estimated to be more than 2.50 billion by 2018 or 1/3rd of the population. This has been created the opportunities and challenges for the businesses venture, as they need to keep their customer informed and engaged with the relevant business. Both these forms of marketing (SMS Marketing and Email Marketing) provide the opportunity as well as challenges to the business owners for affordable mass communication in this competitive business world.

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