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Ethnocentricity - PowerPoint PPT Presentation

Officer Richard Neil HHPD Retired

Officer Richard Neil HHPD Retired. Community Diversity Part 9. HATE GROUPS.

244 views • 23 slides

Doing business across cultures

Doing business across cultures. Usunier (1998) Marketing across Cultures Prentice Hall. The key to success. Choosing the right partners, agents, etc high cost of switching so it is important to get right both: the terms of the deal the relationship between the people

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591 views • 12 slides

Chapter 6

Chapter 6. Diversity. Objectives. Multicultural Teams. Potential Issues in Diverse Work Teams. Guidelines for a Constructive Diversity Climate. Multicultural Teams. Heterogeneous culture : culture in which people from many different nations and backgrounds have come together.

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227 views • 8 slides

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Ethnocentricity - PowerPoint PPT Presentation

Officer Richard Neil HHPD Retired

Doing business across cultures

Chapter 6