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When Does Helping Help Or Hurt? Factors Affecting Consumer Satisfaction from Retailer Help in Web and Store Shopping

When Does Helping Help Or Hurt? Factors Affecting Consumer Satisfaction from Retailer Help in Web and Store Shopping. Eric A. Greenleaf Vicki G. Morwitz Russell S. Winer. A FRAMEWORK FOR CUSTOMER RELATIONSHIP MANAGEMENT. CREATE A DATABASE 2. ANALYSIS 3. CUSTOMER SELECTION

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Examines relationship - PowerPoint PPT Presentation

When Does Helping Help Or Hurt? Factors Affecting Consumer Satisfaction from Retailer Help in Web and Store Shopping