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Express shops - PowerPoint PPT Presentation

OGSMt Objectives, Goals, Strategies, Measures and tactics

Objectives are the over-riding things that you want to achieve (in words). Goals are these same objectives re-expressed in quantifiable terms. (nb. Different authors use different terminology) PEST, SWOT, 5Cs, 5 Forces should generate your list of key Issues

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Express shops - PowerPoint PPT Presentation

OGSMt Objectives, Goals, Strategies, Measures and tactics