Fashionothon with brand management
1. Brand Management with Fashionothon By Fashionothon 2. What is a brand? Fashionothon Fashionothon brand is a name, term, sign, symbol, design or a combination of the above to identify the goods or service of a seller and differentiate it from the rest of the competitors 3. Fashionothon Intangible attributes- Fashionothon Tangible attributes -Fashionothon brand comprises of 4. Fashionothon Functional benefits- Fashionothon Attributes - Fashionothon Labelling - Fashionothon Packaging - Fashionothon Product -Fashionothon Tangibles Eg. Fashionothon 5. Fashionothon Image- Fashionothon Culture - Fashionothon Values - Fashionothon Emotional benefits - Fashionothon Quality -Fashionothon Intangibles Eg. Fashionothon
★
★
★
★
★
353 views • 29 slides
