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Forward buying - PowerPoint PPT Presentation

Chapter 10

Chapter 10. Information Systems and Supply Chain Management. Retailing Strategy. Retail Market Strategy. Financial Strategy. Site Location. Information Systems. Retail Locations. Organizational Structure and HR Management. Customer Relationship Management. Supply Chain Management.

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1.02k views • 38 slides

Trade-Oriented Sales Promotion

Chapter Seventeen. Trade-Oriented Sales Promotion. Chapter Seventeen Objectives. Discuss the objectives of trade-oriented promotions and the factors critical to building a successful trade promotion program Explain the various forms of trade allowances and the reasons for their usage.

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1.21k views • 38 slides

Demand Planning & Shaping

Demand Planning & Shaping. Trade offs. The Fresh Connection is full of trade offs Over multiple roles and within roles Sometimes conflicting with role incentives. Capacity mgt. Demand mgt. Supplier mgt. Inventory mgt. Demand shaping Demand forecasting. Promotion effect. lead.

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286 views • 10 slides

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Forward buying - PowerPoint PPT Presentation

Chapter 10

Trade-Oriented Sales Promotion

Demand Planning &amp; Shaping

Demand Planning & Shaping