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Game end game - PowerPoint PPT Presentation

Ch. 3: Organizational Buying and Buying Behavior

Ch. 3: Organizational Buying and Buying Behavior. Need Recognition. Information Search. Evaluation of Alternatives. Purchase Decision. Post Purchase Behavior. Consumer Decision Process. The Buying Center. External Factors. Independent standards-setting organizations.

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Game end game - PowerPoint PPT Presentation

Ch. 3: Organizational Buying and Buying Behavior