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Game virality - PowerPoint PPT Presentation

Mass-market Entertainment

Mass-market Entertainment. Richard Tsao Managing Director Ubisoft Chengdu. Mass-market Entertainment = Marketing + Fun?. Where do we start?. Product?. Price?. Price?. Promotion?. Ads. SNS Channels. Email Blasting. Viral. Cross Promotion. Place?. Strategy. Castle & Co. Fun?.

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Game virality - PowerPoint PPT Presentation

Mass-market Entertainment