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Segmentation Analysis

Segmentation Analysis. Persuading niche audiences. What is segmentation?. Audiences are more fragmented than ever. Segmentation focuses on subgroups with specific attitudes, beliefs, or patterns of behavior.

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329 views • 17 slides

Segmentation Analysis

Segmentation Analysis. Persuading niche audiences. What is segmentation?. Audiences are more fragmented than ever. Segmentation divides an audience into subgroups to identify specific attitudes, beliefs, patterns, or trends. Segmentation is used to create a profile of the niche audience.

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245 views • 17 slides

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Segmentation Analysis

Segmentation Analysis