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Retail Travel Services (TM 334) Lecture 5 OPERATIONS (Cont.)

Retail Travel Services (TM 334) Lecture 5 OPERATIONS (Cont.). Consumer Price Sensitivity FACTORS AFFECTING PRICE SENSITIVITY. Size of household expenditure per year. Size of item expenditure per trip. Perceived substitutability of products within category.

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Retail Travel Services (TM 334) Lecture 5 OPERATIONS (Cont.)