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Gibbert unibocconi - PowerPoint PPT Presentation

FIND THAT CASE STUDIES EMPHASIZED EXTERNAL VALIDITY / TUTORIALOUTLET DOT COM

Business School Credit Suisse, Zurich, Switzerland Abstract: This article investigates the methodological sophistication of case studies as a tool for generating and testing theory by analyzing case studies published 1995-2000 in ten influential management journals. Using the framework developed by Cook and Campbell

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Gibbert unibocconi - PowerPoint PPT Presentation

FIND THAT CASE STUDIES EMPHASIZED EXTERNAL VALIDITY / TUTORIALOUTLET DOT COM