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Global chess - PowerPoint PPT Presentation

Chapter 1: Expanding Abroad Motivations, Means, and Mentalities

Chapter 1: Expanding Abroad Motivations, Means, and Mentalities. What is a Multinational Enterprise (MNE)?. Substantial direct investment in foreign countries (not just an export business) Active management of these offshore assets (not simply holding them as a passive financial portfolio)

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Global chess - PowerPoint PPT Presentation

Chapter 1: Expanding Abroad Motivations, Means, and Mentalities