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Scales and Measurement Chapters 11, 12

Scales and Measurement Chapters 11, 12. Constructs and Measurement. Construct Development Identifying and defining what is to be measured A construct is a hypothetical variable composed of different elements that are thought to be related (e.g., 5 questions tapping brand loyalty)

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Good news email - PowerPoint PPT Presentation

Scales and Measurement Chapters 11, 12