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Voice Search on Featured Snippets

Did you know that 80 percent of the answers that the Google Assistant gives through Google Home come from featured snippets? Last year, digital agency ROAST released a voice search ranking report that included a study detailing when the voice assistant takes information from featured snippets and when it doesnu2019t. The results were clear: the featured snippet plays a key role in voice search u2013 at least when it comes to Google.

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