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Great ad - PowerPoint PPT Presentation

Chapter 19

Chapter 19. Managing Advertising,. Sales Promotion. and Public Relations. Marketing Management Tenth Edition Philip Kotler. Objectives. Developing & Managing an Advertising Program Deciding on Media & Measuring Effectiveness Sales Promotion Public Relations. Objectives Setting.

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Duct Tape

Duct Tape. By Mark Burrows. It was forged from some rubber ad-he-sive, with fabric back-ing so it would be tough. And it granted who-ev-er po-sess-ed it the pow-er to fix lots of house-hold stuff.

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Great ad - PowerPoint PPT Presentation

Chapter 19

Duct Tape