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Performing Exploratory Research

Download the PDF: https://www.demandmetric.com/content/performing-exploratory-research Among many other reasons, market research problems may arise due to an ongoing problem in your business or a new development in the market. Exploratory research is the ideal way to begin any market research effort by clarifying your market research problem and hypothesizing the potential causes for a marketing problem. This guide is designed to help you understand the purpose of exploratory research, define the key types of exploratory research methods, and suggest an action plan for a successful exploratory research study.

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