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Happymeal com - PowerPoint PPT Presentation

Advertising and Games

Advertising and Games. Means of Persuasion. Procedurality Procedural rhetoric = rhetoric of a system The use of unit operations, systems, rules, and procedures to persuade or express. Visuals Graphics, editing Audio Music, sound effects Words Print, spoken. Games are systems.

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Happymeal com - PowerPoint PPT Presentation

Advertising and Games