100+ Harm complex copy registration PowerPoint (PPT) Presentations, Harm complex copy registration PPTs

Harm complex copy registration - PowerPoint PPT Presentation

Source, Message, and Channel Factors

6. Source, Message, and Channel Factors. The Persuasion Matrix. Promotional Planning Elements. Promotional Planning. 1. 2. 3. 4. Receiver Comprehension. Channel Presentation. Message Yielding. Source Attention. Can the receiver comprehend the ad?.

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1.4k views • 36 slides

Source, Message, and Channel Factors

6. Source, Message, and Channel Factors. Source Attributes & Receiver Processing Modes. Source Credibility. Ethical. Knowledgeable. Trustworthy. Skillful. Experienced. Believable. Unbiased. Honest. Source. Experts Lend Authority to an Appeal. Corporate Leaders as Spokespeople.

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399 views • 24 slides

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Harm complex copy registration - PowerPoint PPT Presentation

Source, Message, and Channel Factors

Source, Message, and Channel Factors