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Factors that support growth of Malt based health drinks

Malt based health drinks have made a niche for itself among the consumers chiefly because of the growing health awareness and as a best alternative for nutritional fortification. Even as the focus shift to functional health benefits, the malt based food distributors find their products are much in demand in many countries including India. In the meanwhile, other factors and marketing tactics such as growth in GDP, population and age segmentation lead to rise in retail volume CAGR for Malt based health drinks. Read on to know more:-

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