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The Era of Influencer Marketing - A Detailed Case Study

Influencer Marketing has gained quite a lot of recognition and helped Nike, Coca-cola, Pottery Barn and many such gigantic brands to upscale their market. These influencers have their own set of followers who follow their blogs and social media accounts. Brands tie up with fashion bloggers, food bloggers or celebrities to attract their (the influencers') followers and expand their reach. This case study will run you through the workings of influencer marketing, along with its pros and cons.

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