100+ Hospitality product PowerPoint (PPT) Presentations, Hospitality product PPTs

Hospitality product - PowerPoint PPT Presentation

Chapter Three

Chapter Three. The Marketing Mix and the Product/Service Mix. Evolution of Marketing. 4 Ps Traditional marketing 7 Ps Adds the service component of marketing 13 Cs Incorporates the focus on customer loyalty. 4 Ps of Marketing. Product Price Place (distribution) Promotion.

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Chapter 10

Chapter 10. Managing the physical environment. Lecture objectives. Understand the role of the physical environment in marketing a hospitality business Have an awareness of design principles used in the development of the hospitality product

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301 views • 20 slides

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Hospitality product - PowerPoint PPT Presentation

Chapter Three

Chapter 10