This case discusses the journey of Shenzhenbased networking and telecommunications
Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 International Business CASE STUDY (20 Marks) This case discusses the journey of Shenzhenbased networking and telecommunications equipment and services company, Huawei Technologies Ltd. (Huawei), and its emergence as a global brand from China. Huawei entered the Chinese telecommunications equipment market in 1987. Despite its late entry, it quickly made its presence felt, outwitting giant international telecommunications companies in the process. The company was also hugely successful in the developing markets such as Russia and Africa. However, Huawei faced several challenges in mature markets such as the US, Australia, and Europe. In 2011, the company started facing opposition in the US, Australia, and the European Union for its telecom equipment. Both the US and Australia alleged that Huawei entered backdoors into its establishments at the behest of the Beijing government, giving China a better chance to spy on the US. The allegations had their roots in the past association of Ren Zhengfei (Ren), Huawei’s founder, with the PLA. Answer the following question. Q1. Analyze the effectiveness of Huawei’s lobbying efforts for tackling espionage accusations against the company. Q2. Design a cohesive global corporate communications program to proactively address media speculation about Ren’s close ties with the PLA. Q3. Tackle concerns related to lack of openness and transparency at Huawei. Q4. Apply strategies that help Huawei achieve brand recognition in the intensely competitive US smartphone market and enterprise market. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224
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