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ABSORBING KNOWLEDGE FROM CREATIVE YOUTH

ABSORBING KNOWLEDGE FROM CREATIVE YOUTH. Based on the following paper and other work in progress. Berthon, P.R., Pitt, L.F ., McCarthy, I.P ., and Kates , S.M . 2007. When Customers Get Clever: Managerial Approaches to Dealing with Creative Consumers. Business Horizons , 50(1): 39-47.

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Ian mccarthy sfu - PowerPoint PPT Presentation

ABSORBING KNOWLEDGE FROM CREATIVE YOUTH