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Ideal world ideal product - PowerPoint PPT Presentation

Focus Groups

Focus Groups. Alfred Kobsa Alfred Kobsa University of California, Irvine. Pros and cons of focus groups. Good for G auging user opinions, experiences Generating ideas (?use brainstorming techniques) Collect multiple points of view in a short period of time Cons

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Wants and Needs Analysis (a type of focus group meeting)

Wants and Needs Analysis (a type of focus group meeting). Alfred Kobsa University of California, Irvine. Brainstorming session. A wants and needs analysis is a special kind of focus group in which participants brainstorm about product features and services they would like to see.

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55 views • 4 slides

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Ideal world ideal product - PowerPoint PPT Presentation

Focus Groups

Wants and Needs Analysis (a type of focus group meeting)