Indoor Location Market Future Challenges Outlook 2027
Through advancement in positioning technologies the location positioning and navigation capabilities has improved significantly in the past decade. Further, the growing popularity of location based services especially for smartphones has gained substantial momentum in the past few years. As a result, the leading retailers and luxury retail brands are increasingly focusing on optimizing of marketing strategies towards their loyal customers through adoption of indoor location services for offering more exclusive offers. Subsequently, the retail industry is anticipated to be one of the major market driving forces for indoor location market in the coming years.
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