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Industry retailers - PowerPoint PPT Presentation

Chapter 7: Business and Organizational Customers and Their Buying Behavior

Chapter 7: Business and Organizational Customers and Their Buying Behavior. Manufacturers. Farms, mines, etc. Producers. Financial Institutions. Other providers. Wholesalers. Middlemen. All business and organizational customers. Retailers. Federal. Governments. State and Local.

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Industry retailers - PowerPoint PPT Presentation

Chapter 7: Business and Organizational Customers and Their Buying Behavior