Building Effective Landing Pages
Download the PDF: https://www.demandmetric.com/content/building-effective-landing-pages
A landing page is a single webpage designed to increase your conversion rates and generate
leads. When a visitor clicks on a search engine result or online advertisement, they are directed
to a single webpage called a landing page. When a large amount of targeted traffic visits your
website, you can increase the probability of converting that traffic into leads by using a landing
page. The goal is to convert visitors into sales leads by using a lead form. A landing page ideally
contains all the information necessary to help qualify a visitor as a lead, and includes some mechanism,
such as a form, to capture their contact information. A successful landing page targets a
particular stream of online traffic. Visitors can arrive by clicking on a search results list, online
advertisement, email campaign advertising, white paper, banner ads, etc. Due to the fact that visitation
is targeted and offers something valuable to the visitor, you can convert a higher percentage
of your website visitors into quality leads when you use a landing page.
This How-To Guide outlines different types of landing pages, and how landing pages affect
conversion rates and lead generation, followed by a detailed action plan on how to create and
optimize your landing page.
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