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Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers

6. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers. ROAD MAP: Previewing the Concepts. Define the three steps of target marketing: market segmentation, market targeting, and market positioning.

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Large luxury suvs - PowerPoint PPT Presentation

Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers