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Part Five Product Decisions

Part Five Product Decisions. Chapter 11 Product Concepts. Objectives. Understand the concept of a product Explain how to classify products Examine concepts of product: item, line, and mix and how they are connected Understand product life cycle and impact on marketing strategies

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ECOSOC 2010 Substantive Session Opportunities for Small Island Developing States

ECOSOC 2010 Substantive Session Opportunities for Small Island Developing States. Tuesday 20 th 2010. Professor Anthony Clayton University of the West Indies. Step 1: Stop looking in the wrong place. The usual SIDS presentation: start with a list of depressing problems:

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Part Five Product Decisions

ECOSOC 2010 Substantive Session Opportunities for Small Island Developing States