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How to Simplify Your Local Marketing Strategy?

How to Simplify Your Local Marketing Strategy?

Are you too overwhelmed with a multitude of platforms being pushed out in the name of digital marketing? If you are, this article is for you. Having a local business is like raising a pet. You need to give him a home, pamper him, get him acquainted with friends and family and never ever let it out in public all alone. Similarly, if you own a local business, you need to give it the right amount of time and effort to create a marketing strategy. Don’t overwhelm your business with too much marketing - both traditional and social media. In this article, we cover some basic guidelines on how to simplify your marketing strategy to streamline your efforts and observe the more visible outcome. Selective Social Media Management. There are over a 30 social media channels but we are not going to use all of them. Choose the best ones or the ones that make more sense to your business. For example, if you are running a flower shop or a retail store, Instagram and Facebook are the best ways to showcase your products and promote your business. You either choose selective social media channels for engagement or no social media at all, to get better results. Mobile-minded website design. Speaking about mobile-minded website design is like talking about something back in the 2000s. Every other website that’s created recently is compatible with mobile displays. However, for local businesses, creating a mobile-minded responsive website design contributes to effective marketing. Mobile designs deliver good customer experience and simplify your local business marketing strategy. Minimalist Designs. The internet is already flooded with multiple graphics containing boring texts and too much information. Honestly speaking, nobody will read too much content anymore. Simple, minimalistic designs that deliver the message in a straightforward tone are the need of the hour. Additionally, you may opt for a single call-to-action (CTA) buttons to drive further action from the potential clients. Keep an eye on Insights. Launching multiple campaigns every month without analyzing the results means you are not heading in the right direction. Email Marketing campaigns, Facebook Ads, Google Adwords - whichever is your objective, always take a pause every month or a quarter to measure your results and restructure your marketing plan. Reduce and Reuse. Focus on a simplified marketing strategy. If you are a startup business, do not spend too much amount on marketing during the initial days. Instead, opt for a conscious spending. Reuse your existing content across all platforms in multiple ways. For example, if you have developed a blog article on 10 Local Marketing Tips for Small Businesses, next time, you can create an infographic using the same content but a different style of presentation. This is called the Reduce and Reuse formula in simplified marketing. Local Online Business Marketing is not a cakewalk for any startup or SMB. You can neither apply heavy marketing strategies like established brands nor ignore the importance of marketing. Follow this space for more tips on local marketing strategies. If you are planning to list your business on our community portal, do drop a message at info@go2pcr.com

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36 views • 2 slides
How to Simplify Your Local Marketing Strategy?

How to Simplify Your Local Marketing Strategy?

Are you too overwhelmed with a multitude of platforms being pushed out in the name of digital marketing? If you are, this article is for you. Having a local business is like raising a pet. You need to give him a home, pamper him, get him acquainted with friends and family and never ever let it out in public all alone. Similarly, if you own a local business, you need to give it the right amount of time and effort to create a marketing strategy. Don’t overwhelm your business with too much marketing - both traditional and social media. In this article, we cover some basic guidelines on how to simplify your marketing strategy to streamline your efforts and observe the more visible outcome. Selective Social Media Management. There are over a 30 social media channels but we are not going to use all of them. Choose the best ones or the ones that make more sense to your business. For example, if you are running a flower shop or a retail store, Instagram and Facebook are the best ways to showcase your products and promote your business. You either choose selective social media channels for engagement or no social media at all, to get better results. Mobile-minded website design. Speaking about mobile-minded website design is like talking about something back in the 2000s. Every other website that’s created recently is compatible with mobile displays. However, for local businesses, creating a mobile-minded responsive website design contributes to effective marketing. Mobile designs deliver good customer experience and simplify your local business marketing strategy. Minimalist Designs. The internet is already flooded with multiple graphics containing boring texts and too much information. Honestly speaking, nobody will read too much content anymore. Simple, minimalistic designs that deliver the message in a straightforward tone are the need of the hour. Additionally, you may opt for a single call-to-action (CTA) buttons to drive further action from the potential clients. Keep an eye on Insights. Launching multiple campaigns every month without analyzing the results means you are not heading in the right direction. Email Marketing campaigns, Facebook Ads, Google Adwords - whichever is your objective, always take a pause every month or a quarter to measure your results and restructure your marketing plan. Reduce and Reuse. Focus on a simplified marketing strategy. If you are a startup business, do not spend too much amount on marketing during the initial days. Instead, opt for a conscious spending. Reuse your existing content across all platforms in multiple ways. For example, if you have developed a blog article on 10 Local Marketing Tips for Small Businesses, next time, you can create an infographic using the same content but a different style of presentation. This is called the Reduce and Reuse formula in simplified marketing. Local Online Business Marketing is not a cakewalk for any startup or SMB. You can neither apply heavy marketing strategies like established brands nor ignore the importance of marketing. Follow this space for more tips on local marketing strategies. If you are planning to list your business on our community portal, do drop a message at info@go2pcr.com

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10 Types of Local Marketing you need to implement right away

10 Types of Local Marketing you need to implement right away

Businesses that have an online as well as a physical presence can get the best of both worlds. While digital marketing can drive website traffic, local marketing can drive more foot traffic to a physical store. Also known as “location-based marketing”, Local Marketing helps businesses to find success locally. Even though customer shopping is largely restricted to the web these days, there are still millions of customers who search for that go-to shop or store to get the products or services they need. So, to out-do local and global competition, a business must never stop its local marketing efforts. Here are ten types of local marketing strategies your business needs to adopt without further ado: Take advantage of review sites Positive reviews go a long way in promoting your business and attracting local customers. Include these customer reviews into your organic social content to instill trust among potential customers, and ultimately increase store visits. Use Facebook Ad Targeting Facebook, one of the most visited social-media sites, can help you build a stronger local customer base with its ads. Target these ads based on the audience’s location and let your posts reach only the customers you want to approach. Visit networking events Face-to-face networking can never lose its touch. So, if you want your local audience to know you, then make sure to attend relevant networking events in your area. Be seen to be found. Engage in charity Besides helping you be in the local news, getting involved in charity work is also important for your business to come across as a socially responsible and credible entity. You can sponsor local events or contribute funds to a social cause to create awareness about your business locally. Include store information and map directions on your website Make your business easily accessible to local customers by providing information about store address, timings, contact details and a Google Maps widget that will help people reach your store without any difficulty. Distribute a newsletter A crisp and concise newsletter can help any business create awareness within the local community. Email this newsletter every month to build a rapport with your existing customers and keep them involved with the initiatives your business is taking. Stay updated on Google MyBusiness By giving instant visibility to your business on Google, Google MyBusiness helps you target your local clients instantly. All that you need to do is to claim your business listing. And once you have done that, maintain it to enhance your local presence. Reach out to the local media A business can easily grab more eyeballs by getting an article published in a local newspaper. Whether you have an upcoming product launch or your business has achieved a milestone, a news article can generate incredible public interest in your brand. Please your existing customers A discount offer or a special surprise gift can never go wrong in pleasing your customers. So, make the most of word of mouth marketing by taking care of your existing customers and increase your local presence. Value your employees Offer vouchers or referral bonus to employees who recommend your business to their friends and families. Sometimes giving your employee network a referral nudge can create an awesome local customer portfolio for your business.

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