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Low cdi bdi - PowerPoint PPT Presentation

Buying Power Indices

Buying Power Indices. BDI & CDI. % Brand Sales in Market. X 100. % Population in Market. Brand Development Index. Measures brand sales in a market relative to population. Represents sales potential for the brand. Formula:. % Category Sales in Market. X 100. % Population in Market.

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Low cdi bdi - PowerPoint PPT Presentation

Buying Power Indices