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Low product involvement groups - PowerPoint PPT Presentation

Involvement and consumer selectivity within and outside the consideration set

Involvement and consumer selectivity within and outside the consideration set. Kleopatra Konstandoulaki, Ph.D. Candidate, Athens University of Economics & Business Flora Kokkinaki, Assistant Professor, Athens University of Economics & Business. Theoretical Background. Awareness set:

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Low product involvement groups - PowerPoint PPT Presentation

Involvement and consumer selectivity within and outside the consideration set