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Store location: Evaluation and Selection based on Geographical Information

Store location: Evaluation and Selection based on Geographical Information. Tammo H.A. Bijmolt Joint project with: Auke Hunneman and Paul Elhorst. Importance of store location. For many customers, store location is a key factor driving store choice.

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Lp penetration - PowerPoint PPT Presentation

Store location: Evaluation and Selection based on Geographical Information