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DEMOGRAPHICS 38% Young Families 24% Couples 61% work Full Time 26% more likely to be Manager / Professional 79% are Main

DEMOGRAPHICS 38% Young Families 24% Couples 61% work Full Time 26% more likely to be Manager / Professional 79% are Main

Source: Nielsen Consumer & Media Insights Survey (Jan-Dec12) Base: People who are Outdoor Observers 1,413,000 people. People 25-54 728,000 people (51% of People who are outdoor observers) . PEOPLE 25-54. DEMOGRAPHICS 38% Young Families 24% Couples 61% work Full Time

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DEMOGRAPHICS 30% Young Families 50% Single 30% Sydney/32% Melbourne 49% White Collar 21% Students 57% are Main Grocery B

DEMOGRAPHICS 30% Young Families 50% Single 30% Sydney/32% Melbourne 49% White Collar 21% Students 57% are Main Grocery B

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people. People 18-29 1,229,000 people (27% of people 18+ who notice outdoor advertising). PEOPLE 18-29. DEMOGRAPHICS

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DEMOGRAPHICS 39% Young Families 26% Couples; 10% Older Families 34% Sydney, 31% Melbourne 71% White Collar 11% Retired 7

DEMOGRAPHICS 39% Young Families 26% Couples; 10% Older Families 34% Sydney, 31% Melbourne 71% White Collar 11% Retired 7

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people. AB group 1,639,000 people (35% of people 18+ who notice outdoor advertising). AB Group. DEMOGRAPHICS 39% Young Families

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DEMOGRAPHICS 38% Young Families 21% Couples 30% Sydney/34% Melbourne 49% White Collar 28% Blue Collar/17% Students 57% a

DEMOGRAPHICS 38% Young Families 21% Couples 30% Sydney/34% Melbourne 49% White Collar 28% Blue Collar/17% Students 57% a

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people. Men 16-39 1,230,000 people (25% of people 14+ who notice outdoor advertising). MEN 16-39. DEMOGRAPHICS

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DEMOGRAPHICS 44% aged 25-39 (average age 34) 68% Young Families 16% Older Families

DEMOGRAPHICS 44% aged 25-39 (average age 34) 68% Young Families 16% Older Families

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people. Mothers 1,125,000 people (24% of people 18+ who notice outdoor advertising). MOTHERS. DEMOGRAPHICS

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DEMOGRAPHICS 43% Young Families 19% Couples 31% Sydney/33% Melbourne 52% White Collar

DEMOGRAPHICS 43% Young Families 19% Couples 31% Sydney/33% Melbourne 52% White Collar

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 14+ and (outdoor advertising really stands out or usually notice) 4,961,000 people. People 16-39 2,448,000 people (49% of people 14+ who notice outdoor advertising). DEMOGRAPHICS 43% Young Families

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DEMOGRAPHICS 48% Young Families 18% Couples; 4% Singles 33% Sydney/31% Melbourne 56% White Collar 17% Students 71% are M

DEMOGRAPHICS 48% Young Families 18% Couples; 4% Singles 33% Sydney/31% Melbourne 56% White Collar 17% Students 71% are M

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 14+ and (outdoor advertising really stands out or usually notice) 4,961,000 people. Women 16-39 1,218,000 people (25% of people 14+ who notice outdoor advertising). WOMEN 16-39. DEMOGRAPHICS

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