'Major advertising media' presentation slideshows

Integrated Marketing Communications, Advertising, and Public Relations

Integrated Marketing Communications, Advertising, and Public Relations. Objectives. Define integrated marketing communications and explain how it relates to the development of an optimal promotional mix. Describe the communication process and how it relates to the AIDA concept.

1k views • 65 slides

Designed by Eric Brengle B-books, Ltd.

9. Marketing Lamb, Hair, McDaniel. Designed by Eric Brengle B-books, Ltd. Prepared by Deborah Baker Texas Christian University. Advertising and Public Relations. CHAPTER 15. Learning Outcomes. Discuss the effects of advertising on market share and consumers

622 views • 49 slides

Designed by Eric Brengle B-books, Ltd.

10. Marketing Lamb, Hair, McDaniel. Designed by Eric Brengle B-books, Ltd. Prepared by Amit Shah Frostburg State University. Advertising and Public Relations. CHAPTER 17. Learning Outcomes. Discuss the effects of advertising on market share and consumers

615 views • 49 slides

472 views • 28 slides

The marketing mix The marketing communications mix Step 5: Design the marketing strategy

The marketing mix The marketing communications mix Step 5: Design the marketing strategy. When we finish this lecture you should. Understand why a marketing manager should specify objectives to guide the advertising effort

298 views • 27 slides

Chapter Objectives

Advertising and Public Relations. CHAPTER 16. Chapter Objectives. 1. Identify the three major advertising objectives and the two basic categories of advertising. List the major advertising strategies. Describe the process of creating an advertisement.

161 views • 15 slides