'Major brand strategy decisions' presentation slideshows

Chapter 7 Product, Services, and Branding Strategy

Chapter 7 Product, Services, and Branding Strategy. Professor Marshall Queens College. What is a Product?. Anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.

824 views • 32 slides

Introduction to Product Decisions

646 views • 30 slides

What is a Product?

What is a Product?. Anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need. Includes: physical objects, services, events, persons, places, organizations, ideas, or some combination thereof. Levels of a Product.

301 views • 29 slides

Marketing: An Introduction Armstrong, Kotler

Marketing: An Introduction Armstrong, Kotler. Chapter Seven Product, services, and branding strategy. Looking Ahead. Define product and the major classifications of products and services. Describe the roles of product and service branding, packaging, labeling and product support services.

860 views • 25 slides