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Majority fallacy - PowerPoint PPT Presentation

SEGMENTATION

SEGMENTATION. I. Segmentation vs. Aggregation Strategy Should we segment ?. II. In-Class Exercise Part I III. Bases of Segmentation How should we segment? IV. Defining Market Structure V. Translating Segmentation into Strategy VI. In-Class Exercise Part II

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341 views • 20 slides

Chapter 4: Designing for the User

Chapter 4: Designing for the User . iPhone App. Agenda. Accurately characterize the relationship among the following terms: target market, demographics, market segmentation, and niche market Identify market segments for an iPhone App Create an As-Is and To-Be process diagram

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269 views • 18 slides

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Majority fallacy - PowerPoint PPT Presentation

SEGMENTATION

Chapter 4: Designing for the User