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Make emotional appeals - PowerPoint PPT Presentation

Think about the following question: What does someone have to do to convince you s/he is right?

Think about the following question: What does someone have to do to convince you s/he is right?. Think about the following: What does someone have to say to persuade you to believe his/her argument?. The Three Appeals. Credibility, Emotion, and Logic. Aristotle. The Father of Rhetoric

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Make emotional appeals - PowerPoint PPT Presentation

Think about the following question: What does someone have to do to convince you s/he is right?