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Consumer Behavior and E-Commerce MKTG 417

Eat Popcorn!. Consumer Behavior and E-Commerce MKTG 417. Knowledge, Involvement, Attention and Comprehension Chapters 4-5. Environment. Interpretation (Attention & Comprehension). Memory (Stored Knowledge). COGNITIVE PROCESSES. New Knowledge. Integrate Information

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Make stimuli easy - PowerPoint PPT Presentation

Consumer Behavior and E-Commerce MKTG 417