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Managing brands - PowerPoint PPT Presentation

Managing Brands in Challenging Times

Managing Brands in Challenging Times. Dr. Royce Yuen Visiting Associate Professor, HKU Chairman, Ogilvy Hong Kong Chairman, HK4As. Value of Brand is widely recognized. In mid-2002, the stock market value of Coca-Cola was US$ 136 billion Yet the book value was only US$ 10.5 billion

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Managing brands - PowerPoint PPT Presentation

Managing Brands in Challenging Times