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Market differentiated pricing - PowerPoint PPT Presentation

Chapter 11 Export Pricing

Chapter 11 Export Pricing

0. Chapter 11 Export Pricing. Price Dynamics. 0. Price The only element in the marketing mix that generates revenue. Serves as a means of attracting and communicating an offer to a potential buyer. A competitive tool for dealing with rivals and substitutes.

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474 views • 42 slides
Chapter 11

Chapter 11

Chapter 11. Export Pricing. Price Dynamics. Pricing is the only revenue generating element of the marketing mix. Pricing is a means of attracting and communicating an offer to a potential buyer. Pricing is a competitive tool.

★ ★ ★ ★ ★

346 views • 17 slides
Chapter 9

Chapter 9

Chapter 9. Export Pricing Strategies. Price Dynamics. Pricing is the only revenue generating element of the marketing mix. Pricing is a means of attracting and communicating an offer to a potential buyer. Pricing is a competitive tool.

★ ★ ★ ★ ★

400 views • 17 slides
Chapter 11

Chapter 11

Chapter 11. Export Pricing. Price Dynamics. Pricing is the only revenue generating element of the marketing mix. Pricing is a means of attracting and communicating an offer to a potential buyer. Pricing is a competitive tool.

★ ★ ★ ★ ★

343 views • 17 slides
Chapter 9

Chapter 9

Chapter 9. Export Pricing Strategies. Price Dynamics. Pricing is the only revenue generating element of the marketing mix. Pricing is a means of attracting and communicating an offer to a potential buyer. Pricing is a competitive tool.

★ ★ ★ ★ ★

315 views • 17 slides

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