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Marketdensity - PowerPoint PPT Presentation

C HAPTER 2 SEGMENTAT I ON FOR MARKET I NG CHANNEL DES I GN: SERV I CE OUTPUTS

C HAPTER 2 SEGMENTAT I ON FOR MARKET I NG CHANNEL DES I GN: SERV I CE OUTPUTS. Market Segmentation. The process of dividing a market into meaningful, relatively similar, identifiable segments or groups. Markets have a variety of product needs and preferences

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Marketdensity - PowerPoint PPT Presentation

C HAPTER 2 SEGMENTAT I ON FOR MARKET I NG CHANNEL DES I GN: SERV I CE OUTPUTS