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Defining Marketing for the 21 st Century

1. Defining Marketing for the 21 st Century. Marketing Management, 13 th ed. Chapter Questions. Why is marketing important? What is the scope of marketing? What are some fundamental marketing concepts? How has marketing management changed?

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MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 1 Defining Marketing for the 21 st Century. Kotler Keller. What is Marketing?. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing

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699 views • 21 slides

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Marketing ideas friends don - PowerPoint PPT Presentation

Defining Marketing for the 21 st Century

MARKETING MANAGEMENT 12 th edition