'Marketing metrics' presentation slideshows

Learning Objectives

Learning Objectives. How do customers perceive marketing communications? Why are some media channels growing while others are shrinking? How should firms use marketing metrics to plan for and measure IMC success?

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Marketing and Fund Development

616 views • 50 slides

Web analytics

Web analytics. Beyond website optimization. Introduction. Most of us are already familiar with web analytics as a marketing tool, to optimize transactions and realize maximum ROI from campaigns. But web analytics data can be used throughout your company to make data-driven decisions.

779 views • 44 slides

Role of the Board in the Current Economy

Role of the Board in the Current Economy. By: Mike Moyes of CUcorp-HRN. 3. Board Job Description . Reports to: Members Works in Partnership with: President/CEO

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Translating Google Analytics into Marketing Metrics

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How to communicate your product Part I

How to communicate your product Part I. Current Terminology. IBP: Integrated Brand Promotion IMC: Integrated Marketing Communications Often used interchangeably Here we use IMC. What does IMC mean?. Coordination of all promotional messages Telling the same story every time

377 views • 29 slides

How To Hold Marketing Accountable For Revenues

More and more companies are requiring their marketing teams to provide ROI for their initiatives. Does your marketing team do this? We invite you to join us to learn how to work with your marketing team to ensure they have the tools, resources and strategies to align marketing initiatives with business objectives.

823 views • 27 slides

Managing Marketing in the Global Economy

Managing Marketing in the Global Economy. Key Concepts. Global Firm. Operates in two or more countries and captures R&D, production, logistics, marketing, and finance advantages not available to purely domestic competitors. Breakthrough Marketing: Samsung.

592 views • 25 slides

5.06B Set Marketing Goals and Select Marketing M etrics (ways to measure)

5.06B Set Marketing Goals and Select Marketing M etrics (ways to measure). Entrepreneurship 1. The purpose of marketing goals. Marketing goals communicate a broad direction for the department.

302 views • 18 slides

Linda Hayes Business Strategist, GAICD

183 views • 17 slides

310 Digital Content Promotion

Internet marketing topic overview. 310 Digital Content Promotion. Internet marketing. Lead Communicator.

181 views • 11 slides

Marketing Analytics for Startups - 6 Growth Metrics that Matter

1.54k views • 10 slides

MASTERING METRICS July 2019

MASTERING METRICS July 2019. WEBINAR SESSION DEEPA SHAH MCIM CHARTERED MARKETER TUTOR. OVERVIEW.

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How to calculate Marketing Originated Customer % and how to use it?

As a marketer, you understand the methods and significance of figuring out the most critical marketing metrics to illustrate ROI and overall marketing performance.

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How to calculate Marketing Influenced Customer % and how to use it?

Long back, CMOs used to be not fluent in metrics,analytics and sheet presentations. The online thingy made marketing.

37 views • 3 slides

Mobile Marketing Manager Job Description

Get this template plus 350 other premium business tools & templates at www.demandmetric.com

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World Class Marketing Maturity Model

Your Problem You need to understand where your organization sits in the spectrum of Marketing maturity. You also want to know how to move from one level of maturity to the next. Our Solution Our World Class Marketing Maturity Model is designed to help organizations improve their content marketing capabilities by providing a defined road-map. The model provides 4 stages of organizational maturity, which are: - Undefined - Progressive - Mature - World-Class Additionally, it evaluates 7 components of Content Marketing, as follows: - Orientation - Leadership - Staffing - Budget - Processes - Systems - Metrics Key Benefits: - clearly organizes core initiatives for each component - outlines maturity for 7 different core components of marketing - allows you to understand where your organization's capabilities for marketing stand - helps you learn how to move from one level to another - offers key metrics that will help measure your success To obtain this document, visit us at http://www.demandmetric.com/register

81 views • 1 slides