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Marketing research 41 - PowerPoint PPT Presentation

Marketing Marketing: A Study of Hiring Institutions and Job Candidates

Marketing Marketing: A Study of Hiring Institutions and Job Candidates. Michael D. Basil Debra Z. Basil. Overview. There is a shortage of faculty in the field of marketing. Basil & Basil (JBR, 2006) found that both undersupply and mismatch appear to be responsible for the shortage.

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Marketing research 41 - PowerPoint PPT Presentation

Marketing Marketing: A Study of Hiring Institutions and Job Candidates