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Olfactory branding

Olfactory branding. 75% of our day to day emotions are influenced by what we smell We breathe 18,000 to 30,000 times a day Scent and related memory have the high recall rates (Engen, 1991). 85% brand communication is audio/visual. Stefan Floridian Waters. What do they have in common?.

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Olfactory branding