Measuring Marketing Performance How-To Guide
Executive Summary
This How-To Guide has been designed to provide practical advice for preparing an initiative to determine marketing performance and creating a plan to implement marketing dashboards for measurement.
Read this brief 2-page guide to learn:
What Are the Proven Methods for Determing Marketing Performance
How to Determine If Your Company Is Ready
Capabilities Required to Measure Performance
Action Plan for Preparing to Measure Marketing Performance
Use Our Dashboard Readiness Assessment to Benchmark
Read this report to learn how to prepare for an initiative to begin measuring marketing performance and how to implement marketing dashboards successfully. Utilize our Dashboard Readiness Assessment to see if you are prepared to begin this program.
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
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