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Integrated Marketing Communications Module 2: Understanding communication process Concept 1: Source, Message and channel

Integrated Marketing Communications Module 2: Understanding communication process Concept 1: Source, Message and channel factors. Integrated Marketing Communications Module 2: Understanding communication process Concept 1: Source, message and channel factors. What is communication?

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Message appeal choices appeal - PowerPoint PPT Presentation

Integrated Marketing Communications Module 2: Understanding communication process Concept 1: Source, Message and channel