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Mild threat condition - PowerPoint PPT Presentation

Behavioral Consequences of Cognitive Dissonance

Behavioral Consequences of Cognitive Dissonance. Freedman (1963) based his study on the study of Aronson and Carlsmith (1963) who found that children who were forbidden to play with a toy evaluated it more positively if they were severely threatened than if they were only mildly threatened.

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Mild threat condition - PowerPoint PPT Presentation

Behavioral Consequences of Cognitive Dissonance